Display Advertising

For many years, the word "Display advertising" has been perceived as more of a "branding tool" for advertisers than a form of DR (direct response). With the growing sophistication of tracking software, display as an online channel has become much more accountable and cost effective.

There are many different types of display advertising ranging from expensive, high volume, homepage takeovers to extremely targeted placements on niche sites. There are also different costing methods these days, i.e. CPC, CPM, CPA, CPM/A that can very quickly become confusing!

At Impel, we have years of experience in creating a strategy that best meets your objectives and what will generate the best rate of return for your investment. It is far too easy to spend money in display advertising and not get the exposure you desired or the sales you expected and this all comes back to how you lay out the underlining strategy.