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Google Announces Search Plus Your World

Wednesday 18 January 2012

Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, Google is updating, bringing results that are rich with people and information, into search.

Search is pretty amazing at finding that one needle in a haystack of billions of webpages, images, videos, news and much more. But clearly, that isn’t enough. You should also be able to find your own stuff on the web, the people you know and things they’ve shared with you, as well as the people you don’t know but might want to... all from one search box.

Google is transforming into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today they're taking another big step in this direction by introducing three new features:

Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;
Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,
People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.

Together, these features combine to create Search plus Your World. Search is simply better with your world in it, and Google are just getting started.

Search plus Your World will become available over the next few days to people who are signed in and searching on https://www.google.com in English.

While there may be 7 billion people and 197 million square miles on Earth, a septillion stars and a trillion webpages, Google aims to have technology to enable everyone to experience the richness of all their information and people around them.

Google named their company after the mathematical number googol as an aspiration toward indexing the countless answers on webpages, but that’s only part of the picture. The other part is people, and that’s what Search plus Your World is all about.

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