Wednesday 14 December 2011
What is LinkedIn?
LinkedIn is the world’s largest professional network that connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
What are the benefits?
• Gives you the keys to controlling your online identity
• It allows you to stay in touch with colleagues and friends
• Gives you the platform in order to find experts and ideas through trusted introductions
• Connects you to jobs, sales leads and ideal business partners
What are the main features?
• Create a complete profile:
a. Enables people to connect and reconnect with you
b. Represents your professional brand career accomplishments
• Jobs – allows you to search for jobs and to post your job to receive applications
• Groups – allows you to discover popular discussions happening in your professional groups
• Company pages ....are a company’s profile of record on LinkedIn and a powerful way to speak to professionals. Engage and message customers and build your showcase of recommendations
LinkedIn Tips
• Make your profile client focused
• Choose your connection strategy carefully
• Use Search to find potential clients and business partners
• Give testimonials to get them
• Join LinkedIn Groups to connect ad interact
LinkedIn Summary
A cost effective network allowing you to promote yourself and your company in that order. However there needs to be a strategy to ensure you are constantly moving forward within this platform and you are engaging with the correct professionals within your sector.
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