Want to know more about Facebook.....read on!

Wednesday 14 December 2011

What is Facebook?

Facebook is a social network website intended to connect friends, family, and business associates. Users / business create profile pages that show their friends and networks information about themselves.

What are the benefits?

• The viral effect
• New customer acquisition / client retention
• Building your brand association
• Reputation management
• Promoting offers, products and service
• Trusted, two-way communication with your audience
• Drive direct traffic through to your website

What are the main features?

• Build your page – upload business logo, select your location, write a short intro that clearly describes your business, add updates, photos, videos and links – these will show up in your news feed
• Talk to your customers – share exclusive content, ask questions, check your page daily, create an event
• Expand your reach – Promote your Facebook page by putting a ‘Like’ button on your website
• Analyse performance through insights dashboard – e.g. Who your customers are, how often people comment, which posts are most engaging

Facebook Tips

• Create your page, add content, claim your place and invite your customers
• Join the conversation
• Build deep relationships
• Gain valuable insights
• Promote your business

Facebook Summary

Very cost effective tool to promote your business and offering. However there needs to be a strategy behind the campaign and therefore needs to be managed very carefully

If you would like to know more or have your own Facebook custom business page, get in touch!!

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